The SEO Spider will also only check ‘Indexable’ pages for duplicates (for both exact and near-duplicates). The SEO Spider will identify near duplicates with a 90% similarity match, which can be adjusted to find content with a lower similarity threshold. However, to identify ‘Near Duplicates’ the configuration must be enabled, which allows it to store the content of each page. If you’re a free user, then skip to number 3 in the guide.ġ) Enable ‘Near Duplicates’ Via ‘Config > Content > Duplicates’īy default the SEO Spider will automatically identify exact duplicate pages. The first 2 steps are only available with a licence. To get started, download the SEO Spider which is free for crawling up to 500 URLs. Watch our video, or continue to read our guide below. This tutorial walks you through how you can use the Screaming Frog SEO Spider to find both exact duplicate content, and near-duplicate content where some text matches between pages on a website.ĭuplicate content identified by any tool, including the SEO Spider needs to be reviewed in context. You can limit crawl budget waste and consolidate indexing and link signals to help in ranking. Preventing duplicate content puts you in control over what’s indexed and ranked – rather than leaving it to the search engines. However, at scale it can be more problematic. It’s worth remembering that duplicate and similar content is a natural part of the web, which often isn’t a problem for search engines who will, by design, canonicalise URLs and filter them where appropriate. While a ‘duplicate content penalty’ is a myth in SEO, very similar content can cause crawling inefficiencies, dilute PageRank, and be a sign of content that could be consolidated, removed or improved. How To Find Duplicate Content Duplicate content should be minimised across a website, as it can make it difficult for search engines to decide which version to rank for a query.
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